Pro golfer Scott Piercy has been bleeding sponsors ever since he published a homophobic meme mocking Pete Buttigieg. Now, it’s being reported his actions have cost him a not-so-small fortune and will likely continue costing him even more in the future.
It all started earlier this month when the 41-year-old shared a meme featuring alt-right icon Pepe the Frog and a picture of Buttigieg along with the caption, “Peter pulls out early from behind.”
A backlash ensued, and Piercy, who has played professional golf with the PGA since 2008, issued a hasty non-apology, saying: “Whenever I post my intent is NEVER to offend. I want to apologize if any of my recents [sic] story posts have been offensive. I will do better!”
But that didn’t stop several of his biggest sponsors from immediately cutting ties with the four-time PGA Tour winner.
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Titleist, FootJoy, and Scandinavian fashion brand J.Lindeberg all terminated their endorsement deals with Piercy. Meanwhile, the PGA Tour also issued a statement condemning his actions.
“We were made aware of Scott’s post and are disappointed in the lack of judgment used,” the organization said in a statement.
Now, it’s being reported Piercy lost a whopping $2 million in earnings because of the meme.
To add insult to all that injury, during the the first round of The 2020 Players Championship, he appeared wearing a blank shirt that was completely logo-less.
Scott Piercy's strange outfit at The Players came for all the wrong reasons. https://t.co/26NdzEwKA1
— GOLF.com (@GOLF_com) March 11, 2020
Golf.com reports: “Now, he’s looking the part of a man who’s been through the public ringer. Piercy played his practice round at the Players Wednesday in unusual garb for a PGA Tour golfer: brand-less.”
To make matters even more disappointing for Piercy, after the first round of the Players Championship, the PGA Tour announced the championship was being canceled because of coronavirus.
The moral of the story?
Don’t post homophobic memes.
Related: Pro golfer Scott Piercy bleeding sponsors after taking homophobic swing at Pete Buttigieg
Cam
Bigotry is getting expensive.
blackhook
Scott Piercy looks like an entitled fat slob who says to guys in the locker room “I don’t care if your’e gay, just don’t get too close.” Don’t flatter yourself, buddy!
dhmonarch89
Clearly the PGA doesn’t have a fine/suspension/penalty system in place for homophobia…this is worth looking into. If a player made a racist statement- there is a penalty system in place at the PGA… the tennis world is the same.
dhmonarch89
ALSO- he’s removed the post where he apologized from IG account.
Kangol2
Good. Now he can go hit bogeys in hell.
guezwhoitis
Your entire take away from this transgression…(Given that you kindly and passively excused his actions, by dismissing his BIGOTRY, with the “good ole boy” excuse) Is to advise this [BIGOT]- Not to post HOMOPHOBIC MEMES. Lessons don’t need to be taught, but your simplification of such transgression is the reason why- he was so comfortable to do so.
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jerjn
Pity.
Harley
Claiming his freedom of speech is being infringed upon in 3…2…1.