Quebec’s Fights HIV With Stereotypes


Do you see an object you “highly appreciate” in this ad? Because the creative agency for Quebec Coalition Against AIDS (COCQ-Sida) thinks you will. The press notes attached to the campaign read, “The campaign focuses on objects highly appreciated by homosexuals, using evocative symbols to offer the target audience a different take on the issue.”

Which is to say … wear a condom for my new car? For my tiny dog? Who knew so many stereotypes could be encompassed in a single rubber.


[via Copyranter]