Queer Marketing

Hanes underwear company gets a bit questionable with this new ad campaign. Joe of Joe.My.God fame has some questions about this ad’s objective:

The tagline: “Because the world gives you enough labels.” The name of the campaign: “Lipstick”. The ad was created by the Bombay division of McCann Erickson. Strangely compelling image. Is that a dildo? Anybody seen this in American press? I can’t imagine even the gay press allowing the word “faggot” to appear in an ad, but in this context, who knows?

Yes, that is a dildo and, if you look closely, you can see the words “no homophobia,” which seem pretty clear to us.

Your thoughts, readers?