Racism At Its Coldest

Alright, these commercials don’t fall under the realm of queer as in gay, but they sure are queer as in, “Holy fuck, how queer is it that 60s-era French ice cream ad execs used racial clichés to sell their products?”

Above you see a 1960 Heudebert Ice Cream commercial. After the jump, you’ll find a 1962 advert from main competitor, Miko. We’re not sure which one we prefer. Sure, they’re both horribly racist, but definitely have kitch value. We’re leaning toward Miko’s – gotta love an innocent white victim in go-go boots. And, of course, her black co-star’s “our spirits are broken” “African” dance.