Alright, these commercials don’t fall under the realm of queer as in gay, but they sure are queer as in, “Holy fuck, how queer is it that 60s-era French ice cream ad execs used racial clichÃ©s to sell their products?”
Above you see a 1960 Heudebert Ice Cream commercial. After the jump, you’ll find a 1962 advert from main competitor, Miko. We’re not sure which one we prefer. Sure, they’re both horribly racist, but definitely have kitch value. We’re leaning toward Miko’s – gotta love an innocent white victim in go-go boots. And, of course, her black co-star’s “our spirits are broken” “African” dance.