Popular chipmaker Frito-Lay announced this week that its teaming up with the It Gets Better Project to launch a limited-edition version of its Cool Ranch-flavored Doritos. The chips come in Pride colors: green, blue, purple, red, and orange and are branded Doritos Rainbows.
“Doritos Rainbows chips are a first-of-its-kind product supporting the LGBT community,” Ram Krishnan, Frito-Lay’s chief marketing officer, said in a press release. “Doritos the brand has stood ‘for the bold,’ and we believe there is nothing bolder than being yourself.”
The chips are only available online when you donate $10 or more to the It Gets Better project. After making a donation, Doritos will send you the chips, free of charge, within two weeks.
Predictably, not everyone is happy with the Pride-inspired snack food. Some folks have taken to Twitter to voice their disappointment with Frito-Lay, calling the chips “sick,” “disappointing,” “ISIS,” a threat to Christianity, while urging people not to make the contribution or buy any Frito-Lay product, anywhere. Here’s what these folks have been saying:
Boycott Doritos and all the stand for. Who needs rainbow Doritos? We Christians have rights. We are being persecuted.
— Miriah (@miriahcex) September 18, 2015
— Bryan Ferrell (@Bryan_Ferrell) September 18, 2015