Earlier in the week, the hate group One Million Moms, an arm of the American Family Association, threatened a boycott of major department stores Macy’s and JCPenney—the former for including a (barely perceptible) wedding topper with two grooms in an ad, and the latter for hiring Ellen DeGeneres as a spokesperson.
Also this week, The Susan G. Komen for the Cure foundation bowed to pressure from anti-choice groups and announced it would cut off funding for the Planned Parenthood Federation of America. While Komen claimed it did so because PPFA was “under investigation,” many pundits say the move was politically motivated, seeing as congressional Republicans are currently on a witchhunt against Planned Parenthood.
Well, both of those campaigns have failed spectacularly.
In an email statement to Yahoo! Shine, a spokesperson for Penney says the company “stands behind its partnership with Ellen DeGeneres.”
And just today Komen, with pink-hued egg on its face after a massive backlash, reversed its planned defunding of Planned Parenthood. The breast-cancer org even said sorry on Twitter: “We want to apologize for recent decisions that cast doubt upon our commitment to our mission of saving women’s lives.”
With the GOP always equating PPFA with abortions, you can sometimes forget that most of what it provides are mammograms and routine reproductive-health screenings. Well, maybe not—social media platforms like Facebook were awash with criticisms against Komen for its cowardly move. And donations at Planned Parenthood skyrocketed after the budget cuts were announced. Komen, one of the nation’s largest cancer nonprofits, may never recover from this embarrassing misstep.
So we may have reached a tipping point, where average Americans—and the companies that cater to them—have had enough with the threats and intimidation from right-wing groups. If the Planned Parenthood fiasco is any indication, their campaign is actually working for us.
So keep them boycotts coming, idiots—you’re only helping the cause!