Remember When You Had Respect For Kenneth Cole’s Clever Marketing?

All the controversy, or whatever, about Kenneth Cole personally writing a tweet that used the protests in Egypt as a cheap trick to generate buzz over his new spring line has me thinking about all the times Cole has succeeded in using clever marketing to draw attention to social issues and sell clothes.

Like with marriage.

And with AIDS.

And health.

And yes, even war.

“I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt,” Cole writes in a Facebook apology. “I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.” Okay, but now try one with South Sudan.