on the wrong track

Report: Target + Lady Gaga End Their Anti-Gay, Mixed-Messaged Deal

The unconscionable deal between Lady Gaga and Target — where the pop star tried convincing her fans to spend money with the anti-gay retailer in order to get her deluxe album — is reportedly over. How come? Maybe because all the bad publicity the deal attracted despite Gaga’s asinine assurances the retailer was going to change its ways (namely, donating money to anti-gay candidates). As Queerty explained, Target put in place exactly zero steadfast policy changes to ensure a Tom Emmer-like situation wouldn’t happen again, despite Gaga claiming “part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past…our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those groups.” Or, you know, maybe the deal went sour for pure business reasons, like Gaga not selling as well as Target hoped. Who knows. Either way, I’m still not shopping at Target. As for Ms. Gaga, well, her real problem is her “Born This Way” rip-off, now isn’t it?