Rihanna is branching out into men’s underwear. In case you were unaware, the Barbadian-born singer, 32, hasn’t released any new music in over four years. Instead, she’s been concentrating on building her Fenty empire (Fenty being her surname).
The Fenty brand launched with makeup to great success in 2017. It was followed in 2018 by the Savage X Fenty lingerie brand for women, and then a Fenty fashion brand in 2019. Yesterday, Savage X Fenty revealed it was set to release its first, limited-edition collection of underwear for men.
Related: Rihanna has been moonlighting as a life coach for a closeted gay fan
The collection has been developed with input from model and brand ‘ambassador’ Christian Combs, 22 – son of Sean ‘Diddy’ Combs. It consists of fat-banded boxers and boxer briefs, along with a pajama set and smoking jacket. The full collection will be shown during what’s likely to be a star-studded online fashion show, October 2: The “Savage X Fenty Show Vol. 2”.
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“I wanted to create menswear styles that everyone can wear,” Rihanna said in a press release. “And after Christian did such a great job at the 2019 fashion show wearing men’s, I knew we had to have him as a collaborator.”
Although the full collection is yet to be revealed, the teaser images have prompted a mixed reaction online. Some love the look of the designs – and the modeling of Coombs Jnr. Others want more … Or less, if you get our drift.
“@rihanna girl….boxers and boxer briefs? do your gay fans even matter? we need jockstraps and briefs…we don’t wear boxers or boxer briefs??!!” said one.
@rihanna girl….boxers and boxer briefs? do your gay fans even matter? we need jockstraps and briefs…we don’t wear boxers or boxer briefs??!!
— cops are deplorables (@90sbaebe) September 24, 2020
So we reliving early 2000’s VIBE magazine shoots now?! Men in 2020 need more options than pajamas and boxer briefs! If u know we wear face products u should KNOW we wear more than this basic stuff!💅🏾
— Antonio Perry (@Aseop) September 24, 2020
see* THIS IS WHAT ATTRACTIVE PEOPLE DO TO MY BRAIN
— Kelly Ann ✊♀️🌱🖤⛧ (@keleidoscopical) September 24, 2020
Me if Rihanna ends up making undies for straight men and uncultured tops pic.twitter.com/t7F1Zbp8SF
— The Gay Burn Book (@SouthernHomo) September 24, 2020
The full range will be revealed on October, 2. Were it to include jocks, Rihanna wouldn’t be the first female pop star to branch out in this direction. Earlier this year Lady Gaga revealed Chromatica jockstraps as part of her latest merchandise range.
Related: Austin Armacost’s new underwear line celebrates men of all sizes in debut ad campaign
Matthewnow
Wow. So evolved. Thank God I’m free ballin.
Jake123
I love this article!! Gave me a good chuckle ?
sanfranca1
Smoking jacket? Who wears a smoking jacket?
Sister Bertha Bedderthanyu
Meh. This is to be expected from a woman whom I never felt cared for gay men deep down. Rihanna, my dear, the males you are marketing too are black but the majority of them are gay and what you’ve chosen is not going to fly very far. The last I heard regarding the now flooded market of mens underwear makers is when you show your product you make sure the customers see enough of the model to fantasize how they will look in the underwear. I thing their marketing campaign and the photographs they are using are going to lead to disappointing sales. If the model you’ve chosen refuses to allow his butt and crotch to be photographed then you should find another model or maybe you should step aside and let someone who knows how to market mens underwear take over.
Kangol2
Rihanna probably does need to find a design consultant who’s not still trapped in a 1990 Butch Queen/Banjy Boy fantasy and come up with some drawers (and models–hunty, just borrow some of Marvin Bienaime’s–wink wink) that appeal to the chirren. The Timbs/bandanna/du-rag look is nostalgic and all but she could update things a lot. BTW, P-Diddy’s sons look so much like him, but even better.
Essie
Chris seems to be working hard to show that six-pack. Guess it doesn’t hold up well in relax mode.
I’m not a guy so what I think probably doesn’t matter but I don’t like the items shown. They look big and I don’t like big clothes on men. Maybe the rest of the line is better. (And, girl, please add some jock straps for your gay fans so they can calm down.)
jjose712
We don’t wear boxes?
Why some people think they represent all the gays
justgeo
Looks as bad as her ink!
tjack47
I wouldn’t buy anything from a celebrity collection.
spunkfunker
These are “mens” underwear. If they want to buy “gay mens underwear” they should purchase a pair from one of those brands. People find the dumbest reasons to be “offended” today.
Doug
Not all of us go through life wearing a jockstrap.