MEDIUM IS THE MESSAGE

Rise Against’s It Gets Better-Inspired Music Video Nominated for 2011 VMA

 

Rise Against’s  powerful video for “Make It Stop (September’s Children)” has been nominated for a new category at this year’s Video Music Awards, “Best Video with a Message.” The video, directed by Marc Klasfed, takes an unflinching look at the bullying and harassment suffered by young LGBTs and the  teen suicides that prompted the It Gets Better project.

On the Rise Against website, the band remarked:

Hey all, seems MTV has nominated us for a VMA (Best Video With A Message), which is a first for us here in the Rise Against camp. “Make It Stop (September’s Children)” is an important song and video for us, so if your vote helps us all pour water on the fire of homophobia, then we are all for it.

Thanks again to director Marc Klasfed and the It Gets Better Project

The network’s acknowledgment of a video that addresses gay-teen bullying is commendable, sure. But when you look at some of Rise Against’s competitors, maybe just being nominated isn’t such an honor this time.

Taylor Swift’s “Mean” got a nod because it “cautions negative naysayers that being mean gets you nowhere.” OMG, totally! Mean people suck—and if I was elected class president we would pick the Nice Person of the Day and they’d get free fries in the cafeteria. C’mon people, grow up! We used to sing about starving kids in Africa and the war in Vietnam? Mean people? Seriously?

And Eminem and Rihanaa’s “Love the Way You Lie” was nominated for “lluminat[ing] the pain and peril of domestic violence.” The guy who threatened to kidnap, mutilate and murder his ex-wife in about a dozen songs gets props for raising awareness about domestic abuse. Yeah, that sounds about right.

 

The VMAs air August 28 at 9pm on MTV.