To die for

Sam Smith serves up gorgeous new ballad and details of third album


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Sam Smith has dropped their latest track and revealed the release date of their new album.

On their social media channels yesterday, they posted an image – presumably cover art – with the message: “My THIRD album TO DIE FOR is yours May 1st!!!! You can preorder tomorrow.

“I‘m more proud of this album than anything I’ve ever done. I’ve really set myself free the last two years whilst writing this & I hope you can dance and relate to these stories. It’s all for you, always xx”

After the success of 2019’s “Dancing With A Stranger” and “How Do You Sleep”, the British singer previously announced their third album – a follow-up to 2017’s The Thrill Of It All, would be a more dance-oriented affair.

That may still turn out to be true, but lead single, also titled “To Die For”, finds Smith crooning the sort of big ballad that many of their fans are sure to love.

Related: Sam Smith takes down Twitter troll in just three words

Early this morning, Valentine’s Day, the track and video went online. Directed by Grant Singer, the video features Smith as a singing mannequin head in a store window. The head watches passing couples and moments of intimacy between people while opining about just wanting to find “someone to die for.”

Smith’s social media reference to setting themselves free could relate to many things but is likely to include their coming out last year as non-binary and asking people to use they/them pronouns about them.

Smith has also been public about learning to love their body, posting photos to social media to promote body positivity.

Related: Sam Smith posts body positivity message on Instagram

The track “To Die For” is a follow-up to Smith’s last track, a cover of Donna Summer classic “I Feel Love”. Smith will next perform live as one of the special guests at Sydney Gay and Lesbian Mardi Gras on Saturday, February 29.