Few subjects are arguably less sexy than California’s devastating four-year drought, with the exceptions of Josh Duggar and Mike Pence (OK, we could probably come up with 20 more).
But the fact remains — nobody wants to talk about the water crisis.
Leave it to the city of San Francisco to change that.
The city credits its provocative double entendre ads with assisting residents with achieving some of the lowest water consumption rates in the state.
They’re too good not to share:
Come on, Californians — do your part and go full frontal!
Kangol
What a fun, hot campaign. Whatever it takes!
Gabriel Waldron
AUS gets long droughts… use biodegradable detergents and water pot plants with the rinse water….. good luck XX
Glücklich
I’m on board with everything except the showering. Five minutes is not long enough to make me feel clean. Shower after AM workout, shower after noontime swim/run, shower after evening training sessions, shower before bed.
Mack
I’m sure the “One Million Moms” will have a fit and boycott whatever show they have it on. They will say it too “sexy”. But I love the ads.
LandStander
When I clicked this article, 6 (yes, 6!) new tabs opened all showing that Nissan Altima commercial….Did that just happen to anyone else?!
polarisfashion
@Glücklich: I’ll bet your in great shape but I’d hate to see your water utility bill.
rand503
I take very short showers. That’s because when I renovated my house many moons ago, I installed a new shower with a new faucet. Somehow, I couldn’t get the faucet to turn to hot or even warm water, so I had to take a freezing cold shower every morning. Nice in a Washington DC summer, punishing in winter.
Why I didn’t get it fixed? Two reasons — I thought it would be a big job, so I waited until I could have a plumber come for other reasons, but mostly be cause I take my shower in the morning, but by the afternoon I would forget about it altogether.
This went on for three straight years, until one day I decided to take it apart. Of course, it was a simple adjustment. Hot showers have been a luxury I never take for granted ever since.
But it did teach me to take a quick navy shower. I just can’t understand WHAT people do with all that time. Sheesh! When you have ice cold water in the middle of winter, you learn to clean up fast!
Bob LaBlah
Thanks for the article. I see it as another reason to be glad I left California in 1988 for the east coast. There was a drought going on then only to be replaced three or four years later by rains that nearly washed the state clean via mud slides.
There is no other place like California in the U.S. All four seasons year round. No matter how bad things get the fruits, nuts and mangoes still migrate to it from all over the world.
takingliberties
@Glücklich: I bet you still have a dirty hole.
jason smeds
This is typically tacky of San Francisco. The whole city needs a good clean with Clorox and a scrubbing brush, and that includes Castro Street.
Suburbanbum
@Bob LaBlah: We native “fruits, nuts, and mangoes” are glad to see you gone. I trust your new state is free of dangerous weather and free from the effects of climate change…
notevenwrong
How ironic, when they just recently outlawed nudity.
Glücklich
@polarisfashion: I rent. I don’t see the water bill. Two showers are at the gym anyway.
Glücklich
@takingliberties: The filthiest.
Glücklich
@jason smeds:
I agree with your second sentence. Seems like the only ‘hoods not infiltrated by bums are Pac Heights, Russian Hill, and maybe top of Potrero Hill, all of which are too steep for shopping carts.
notevenwrong
@Glücklich, please think about what you are saying. I wonder why so many gay men, of all people, have zero empathy for others who are marginalized.
Glücklich
@Bob LaBlah
Land of fruits and nuts, and I’m the flake in between. Can’t wait to get back.
Glücklich
You’re right. I’ve given more thought to my earlier comment. I should have included Nob Hill as too steep and Twin Peaks as too foggy.
Seriously, spend fifteen years living in San Francisco, as I have, dodging shit on the street, gag-inducing stench in the downtown train stations, public libraries that are merely flophouses with books and an intractable homeless problem that eats up more and more money each year so the city can’t fix potholes or trim trees without issuing bonds. Oh, and no one’s allowed to complain because it’s un-PC; bums seem to have more rights than productive members of the citizenry. I’m not even going to start on the impression all of the afore mention BS leaves on the tourists. Or that an entire, historic, core neighborhood downtown has been given over to the bums and the needless “industry” built up to serve them, thereby drawing MORE bums to the city. I ran out of empathy for the human detritus a loooooong time ago.
jwtraveler
Meanwhile the agricultural industry, which represents 2% of CA’s economy, continues to consume 80% of its water with no restrictions and rake in big profits on water-intensive export crops.
“Water for people, not for profit.”
cool2donow
This campaign courtesy of Brian Kinney (Kinnetik).
Glücklich
@cool2donow:
If he’s a friend of yours tell him it’s genius.