SC Lawmakers Squash Gay Ads

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South Carolina’s gay no more. Well, their tourism board isn’t, anyway.

Hoping to profit on the pink dollar, an eager beaver state tourism agent signed up with London-based Amro Worldwide to market the Palmetto State to the gays. South Carolina would have joined London, Atlanta, New Orleans and a host of other cities in the “So Gay” campaign.

The deal would require the state to pay $1.4 million, as well as cost about $5,000 from the tourism agency.

Conservative politicians were displeased, to say the least, and squashed the plan

…Lawmakers were shocked to learn about the campaign, with state Sen. David Thomas, R-Greenville, calling for an audit.

Joel Sawyer, spokesman for Gov. Mark Sanford, said using tax money to support a social or political agenda is inappropriate.

“Our state tourism dollars should be talking about the beaches and attractions of South Carolina,” Sawyer said.

Senator Thomas also remarked, “South Carolina is a wonderful, family friendly destination not a Southern version of San Francisco. This campaign goes against our core values.” No San Fran values here, no sir!

Meanwhile, a tourism board spokesman said the rogue deal-making agent “exercised extremely poor judgment.” So did the ad campaign’s designer – “From the plantations to the Civil War”? Yeah, the slave days sure are enticing!