A new British advert for the much-loved Cadbury Creme Eggs features a moment of LGBTQ inclusivity.
For several years, the British chocolatier has run adverts in the UK asking consumers “How do you eat yours?” Its latest builds on that theme. Marking five decades of creme eggs, it’s marking its “Golden Goobilee,” with a special, gold-wrapped egg. The advert features five egg lovers demonstrating how they eat theirs.
Alongside “lickers” and “dippers”, the last to be featured are a same-sex couple, who are shown dancing together on a rooftop, before locking lips over an egg and sharing a suggestive, goo-ey bite.
The narrator of the advert exclaims, “Sharers? Yeah, we’re down with that.”
Related: How these brands are changing queer representation in advertising
According to Out, the men are real-life couple, Callum Sterling and Dale K Moran.
The advert appeared on Monday on YouTube. Comments have been turned off beneath the video.
On social media, at least one commentator expressed themselves “disgusted“: not because the advert featured a same-sex couple, but because they couldn’t entertain the notion of sharing their creme egg with anyone. “Sharing a creme egg… no no no! But yes, yes, yes to Cadbury’s for this inclusive advertising campaign,” added another.
Sold between New Year and Easter, Cadbury Creme Eggs are hugely popular in the UK. Hershey holds the license to sell and market Creme Eggs within the US.
Related: Drinks giant Sprite creates powerful LGBTQ-themed advert
controversial2019
Love the suggestiveness of the white fondant!
Tx7791
How beautiful
Cam
Cadbury knows its audience.
Countdown to the usual troll coming in here trying to pretend to be disgusted by the commercial.
Harley
OMG! Here comes one million (constipated) moms to complain.
Charlie in Charge
Lifelong fan of Cadbury eggs. I really don’t need the extra sugar this year but heck, will be buying more than usual before Easter.
Kieran
I knew this couldn’t be an American commercial.
MHaumesser
This is EGGhilarating! 🙂
Mack
Well when it hits the US you know that the ONE MILLION BITCHES will complain.
Darrellx
love these! but this candy breaks me out. 🙁
trefd
When I was young, you could get Creme Eggs all year, so the limited period of their availability nowadays is what disgusts me.
missvamp
Love the commercial! I love creme eggs! I buy in bulk & hoard them, so I have enough for the year!
Old Prude
The advertisement won’t last long, it will be taken down because of complaints. I personally think it is too much myself and didn’t need to be so sexually suggestive. It looks like a threesome and then the white fondant, kind of disgusting.
glennmcbride
Your name is certainly fitting and appropriate.
Old Prude
We are being used in that commercial. Let’s make a pro-Gay advertisement that blurs the lines of soft porn so we can stir up lots of hatred and controversy that just promotes our product even more!
Josh447
Love it! These are available on Amazon any day of the year. No not the guys.