The makers of two separate wall calendars that feature Jewish men may be heading to court, according to New York Post.
In 2011, TV producer Adam Cohen launched the Nice Jewish Guys calendar, featuring G-rated photos of young Jewish men eating hotdogs or holding puppies while smiling innocently for the camera. The calendar included the slogan: “You can take them home to Mom!”
“There are a lot of calendars celebrating physicality, like chiseled firemen or models,” Cohen explained to Post. “Isn’t there a quality just as attractive without having to take off your shirt?”
“I thought, what about the guy who’s just a nice guy?” he continued. “He’s average, he happens to be Jewish, and what’s great about him is, he’s trustworthy. Why can’t we celebrate that?”
The Nice Jewish Boys calendar became an instant bestseller and is now produced every year, with the 2014 edition selling over 10,000 copies, an impressive number in the wall calendar industry. Cohen also scored a cross-promotional deal with the Jewish dating site JDate
He seemed to have the Jewish men market cornered… Until Duncan Pflaster entered the picture.
Earlier this year, Pflaster posted a call for models for a similar calendar called Naughty Jewish Boys. The calendar, which is set to be released later this year, will be the anthesis to Nice Jewish Boys and will feature shirtless and naked men showing off “the sexy side of Judaism.”
“They’ve had a ‘Nice Jewish Guys’ calendar for several years,” Pflaster said, “and I’ve been joking with friends that there should be some alternative that doesn’t involve sweaters and puppies and looking cute for mom.”
He continued: “There is a kind of implied nice Jewish boyness about how Jewish men are portrayed in the media, and a lot of my friends feel like they’re not fully realized, [but only seen] as a stereotype.”
Cohen isn’t pleased about the new competition. It didn’t take long for his lawyers to send Pflaster a letter saying Naughty Jewish Boys was too close to their trademark and demanding he stop using the name.
“I don’t think there’s any way our calendars can be confused,” Pflaster told New York Post. “I’ve tried to make that clear on the Web site and on all of the materials.”
But Pflaster wasn’t fazed. He responded to Cohen’s letter by calling their case “weak” and refusing to stop production.
Though they wouldn’t go into much detail, Cohen’s legal team to New York Post that they still considered the matter “ongoing,” and that Pflaster could expect another letter from them soon.
Let the games begin.
Scroll down to see more photos and tell us if you prefer your Jewish boys naughty or nice.