AD INFINITUM

St. Patty’s Gay: Vintage Guinness Ad Features Same-Sex Couple

WATCH: Since today is St. Patrick’s Day, it only seems appropriate to revisit one of our favorite inclusive ads from yesteryear. In this spot for Guinness, a sloppy hunk is tended to by his patient mate. Only in the closing moments do we realize that his partner is another hunk.

“There was a desire by the agency and Guinness to have a certain ambiguity about it,” advertising pro Tony Kaye said about the 1995 spot. “So that when you watch the spot, you said, ‘Well are these guys gay or not?’ These guys are gay—the storytelling, to me, needed him to give the other guy a little peck on the cheek.”

Alas, Guinness got cold feet and the ad never ran on TV.

Source: Commercial Closet via Aksarbent

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7 Comments

  • ClarkDoug

    Someone should point this out to Guinness, they should run it today!!!

  • Kieran

    We can’t have stuff like this on TV. It might make some people feel uncomfortable. Or worse, it might make someone turn gay.

  • comus

    @ClarkDoug: Yes, they should.

  • Victor_in_PA

    I like Guinness. I’d like it a whole lot more if they ran this ad.

  • Daggerman

    ..OMG..all I can think of is most of the Irish committing suicide
    simultaneously! It’s amusing but won’t work because people are frightened of the
    human race dying out as a result of homosexuality—Oh by the way, I personally and
    literally don’t think that’s a bad thing..

Comments are closed.