consumption

Surprise: Readers of Gay Men’s Magazines Prefer Cute Models to Homophobic Party Leaders

If only there were a nugget of wisdom to pull from this live experiment in market research: “In a litmus test of the Tory leader [David Cameron’s] appeal to the pink vote, Attitude, the gay magazine, printed half of its 150,000 copies with Cameron’s face on the cover, while the remainder featured a male model in underwear. Sadly, editor Matthew Todd discloses: ‘It looks like it’s sold about 70 per cent to 30 per cent in favour of the model, which is not a good sign considering it was the first and only time he [Cameron] has posed for the cover of a gay magazine.'” And with yet another gaffe in front of a gay magazine’s reporter, he should just avoid the gay press altogether.