The Absolutely Horrific Attempts to Improve on the Rainbow Flag


Straight out of a bad collection of ClipArt, the entries to Kurt Andersen’s Studio 360 radio show challenge to rebrand “gay” are looking awful. Anderson asked listeners to revamp that staid (but awesomely effective and recognizable) rainbow flag created by Gilbert Baker in 1978 for something new! fresh! chic! Creating a new symbol for gaydom isn’t a new idea — and as the following examples show, it isn’t a particularly wise idea, either.

Herewith, a gallery of horrible.

Description of the above flag:

I don’t think you can actually start from nothing. We have to acknowledge our history. One of the reasons that our current flag works so well is that it’s intrinsic message of inclusion is evident to all. So I keep the rainbow, at the pink triangle in the spirit of “never forget, never again” and close with a set of gender symbols in flesh tones.


Shockingly, that’s not the worst one. Flip to Page 6.