The American Trans-Rights Movement Could Learn A Lot From This Argentinian Ad

Argentina always seems to have the best transgender commercial spots. First that they had that heart-warming bank ad about being nice to your trans neighbors, and now they have this trans equality campaign ad featuring the faces and stories of beautiful transmen and women. T-advocates may feel like the trans rights movement is 20 years behind the LGBT rights movement, but trans groups should follow this ad’s lead—sharing your faces and stories on camera is an important step towards getting cisgender Americans to understand your plight.

Get Queerty Daily

Subscribe to Queerty for a daily dose of #argentina #transrights stories and more


  • Sweetbrandigirl2004

    Lets get Real thats a very warm ad full of “Passable” Transsexuals NONE of the people in the ad are 50 or 60 years old cross dressing mini skirt wearing non passable masculine looking men in dress types, which is what makes up the majority of the transgender community. Passable Transsexual are few and far between simply because the vast majority of transgender people DO NOT follow the SOC and thus they don’t complete transition. They aren’t under Doctors care for hormones and blood work. They haven’t planned their transition and saved money before making the jump and losing their jobs. They don’t follow the advice of a therapist or counselor. They dive in without any idea or plan for getting through transition. If Everyone who transitions looked like these peoples then it would be easier to sway public opinion, but the fact is in the U.S.A the Transgender Machine has co -oped the transsexual Identity and so we have non passing 50 year olds not dressing their age and looking like hookers out in public and calling themselves transsexuals and screaming about their gender Identity if anyone challenges them about their appearance or deny them service. Pleaseeeeeeeeee

  • B-Rock

    @Sweetbrandigirl2004 – Ugh, please take your hatin’ and your stereotypes somewhere else.

    That video’s amazing! Way to go Argentina.

    It’s always shocking to me the lack of support the trans community gets even from the gay community itself. Gender transgression is the very root of what people find unacceptable about gays themselves – people have a way harder time with a man being feminine or flamboyant than one who merely sleeps with the same sex, and the same goes for women. Until the deeper issue of tightly-controlled gender policing in our society is addressed, nobody (not even straight people) is going to be free to just be who they are.

  • missanthrope

    Sweetbrandigirl2004 is kinda the trans version of a teabagger, full of uninformed biases and hate.

  • Jay Pat


    why the fuck are there so many Rand Paul ads on queerty?

    Well I guess its good that his money is being wasted.

  • Zoe Brain

    A stopped clock is right twice a day, and amidst the midden-heap of SWB’s post is one issue worth consideration: appearance.

    If someone is casting for a news anchor, or for an advert, one doesn’t attempt to use someone average-looking. You select from those who are attractive.

    In an attempt to make up for past errors, we don’t judge our own situation by the same standards as the general population. We try to be inclusive, and when it comes to media and marketing, average doesn’t sell. Only the beautiful people need apply.

    There are plenty of trans men, and somewhat fewer trans women, who look distinctly above average. Janet Mock and Ashley Love immediately come to mind. Rather more look usual enough to qualify in minor roles, if only to highlight the main stars by contrast – as in the Argentinian ad. Those of us in our 50’s, looking no better and no worse than other women our age, really don’t cut it.

    A beautiful appearance is a pre-requisite, no matter what our other accomplishments in science, business, law, or human rights. There are other pre-requisites too, a clear voice, a personality not obviously toxic (sorry sweetbrandigirl, you’re out too), an ability to act, and not being as thick as too short planks.

  • Tina Thompson


    I’m going to be blunt with you, Brandi, because quite frankly I am sick and tired of my chances at a better life being ruined by the likes of you.

    Shut the hell up.

    Keep your bitter holier-than-thou act to yourself. All it does is make all of us in the transgendered spectrum look bad, and all it does is set us back with the cisgendered politicians who hold sway as to how our laws will treat us.

    Maybe you followed SOC to the letter, that’s your business. Quite frankly, I don’t care. Nor do I care what your judgement of my life, my transition path or for that matter my fashion choices are. I’m a well functioning working adult didn’t ask for your guidance. I don’t live under your roof, I don’t have a relationship with you, and you’re not one of my friends. You have no place to judge me, or what it is that I do. And until you do, butt out.

    In fact, no one appointed you to be their moral guardian, medical advisor or fashion consultant. No one asked you to be their mama either.

    So keep it to yourself, girlfriend and tend your own garden.

  • Sweetbrandigirl2004

    @Tina Thompson: REALLY ? Little ole me ruined your life all by myself ….hahahaha I never knew I had such power…. What a dumb ass you are …. Believe me sweetie it’s not me making you look bad with the politicians you and every other dress wearing tranny does that all by them selves. Likewise lets be Clear about one thing I could care less what you panties wearing cross dressing weirdos do and I’m not judging you I’m voicing my opinion on the story an open site so if you don’t like it don’t read it. I’m a realist and from my view point NON passable tranny aren’t whats in this video young passable transsexuals are, none of these people are over 40 and all are attractive and passable in the gender they are living unlike the vast majority of transgender out there. I’m sorry if that burst your bubble tine get over it.

  • Springbyker

    I adore this ad from Argentina. I wish queer groups in the US would produce this sort of thing. Massachusetts Transgender Political Coalition has a similar campaign, but I like the way this ad does its work in a couple of minutes.

Comments are closed.