hot mess

The CW Marketed Trashy Socialite Show High Society With ‘Tranny’ Soundbites. And Now It’s Sorry

[flv:https://queerty-prodweb.s3.amazonaws.com/wp/docs-null/2010/03/highsocietytrailer1.mp4 https://queerty-prodweb.s3.amazonaws.com/wp/docs-null/2010/03/devorahhsboard.jpg 650 400]

This is not the “Real Look” trailer for The CW’s High Society, but it includes much of the same footage, which you’ll care about because you probably won’t be able to find the original trailer for the trashy “socialite” show online. Because The CW pulled it. Because GLAAD complained. Because in it, sad NYC nightlife social climber Jules Kirby (more on her sad life here) admitted to using the “N-word” (not in the above clip), and Social Life editor Devorah Rose calls a party-goer a “tranny” (as seen in the above clip) after being told she “looks like a man” during this party.

With GLAAD (and the blogs!) on its back, The CW promised to yank the trailer; it’s already gone from YouTube, but taking it out of television circulation could take longer. (The show premires March 10.) Kirby, meanwhile, is in hiding, as people like she should be. Kirby, in the first episode, touts that she’s not friends with blacks, Jews, or gays, which is amusing, because the show features at least two homos, including Paper magazine scribe Paul Johnson-Calderon, who is a brat, and knows it, and might also be a trust fund thief.

The same way that Jersey Shore asked us to care about the program by tantalizing us with domestic violence, High Society wants viewers to tune in because of its controversial, anti-politically correct dialogue. This counts as skilled marketing, until activist groups start screaming.