The Dr. Horrible’s Sing-Along Blog Brand Is Alive And Well

Dr. Horrible’s Sing-Along Blog: The Book, a written brand companion to Neil Patrick Harris‘ web series directed by Joss Whedon, was released on Friday. And people seem to like it! It’s currently selling better than only 53 other book titles, and no wonder: this thing has “full, uncut shooting script, original handwritten lyrics, costume designs, and scores of previously unpublished photos.” It also has two free tickets to see The Smurfs, because, well, how else is Sony Pictures gonna get anyone to willingly see that thing?