The Homophobic Problem Inside Ad Agency Omnicom

Maybe it’s because a candy like Mars Inc.’s Snickers is so easily associated with “fudge packing” that the chocolate bar’s ad agencies feel the need to release one homophobic ad after another.

A 2007 Super Bowl ad showed two auto mechanics accidentally kissing while gobbling down the same Snickers bar; they pulled away from each other, repulsed. That ad, from TBWA New York, had even worse scenarios in the online version, including one of the mechanics attacking the other with a wrench.