“The Price Is Right” Picks Its First Male Spokesmodel, Rob Wilson

Say hello to Rob Wilson, the first man to be named a spokesmodel on the long-running game show The Price is Right.

CBS is reporting reported Wilson, a model and actor from Boston, was chosen from among hundreds of applicants who showed up for a model call in Los Angeles, where they were put through a series of challenges, including rapid-fire costume changes and composing their own lyrics to the Price is Right theme song. Wilson was among the finalists, with viewers voting for their favorites online last week. In addition to apparently having some kind of shirt allergy, Rob grew up loving Price so much, “I’d even fake being sick to stay home from school to watch!” (Didn’t his folks have a VCR?)

Wilson be pointing at showcase showdown prizes the week of  October 15 as part of the show’s 40th anniversary. Below, check out a clip of some of his competition.



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  • balehead

    The blonde guy should have won!

  • the other Greg

    Yay Boston – goodlooking guys in Boston.

    It’s a fun show (popular on our breaks at work) and it will be interesting to see the macho studs’ reactions to this.

    And yay Cleveland. Kudos to Drew Carey, the fat, nerdy libertarian Marine veteran who made this change. I don’t always agree with his politics but Drew Carey is a great guy.

  • jwrappaport

    I knew I needed an excuse to go back to LA…

  • Rockery

    The other one was better looking not the blond the other other one

  • Katbox

    Joseph, the blonde, has this naturally mad/angry/aggressive face. He’s cute but that look wouldn’t work.

  • hyhybt

    There are no prizes to point at in a Showcase Showdown.

Comments are closed.