“The Price Is Right” Picks Its First Male Spokesmodel, Rob Wilson

Say hello to Rob Wilson, the first man to be named a spokesmodel on the long-running game show The Price is Right.

CBS is reporting reported Wilson, a model and actor from Boston, was chosen from among hundreds of applicants who showed up for a model call in Los Angeles, where they were put through a series of challenges, including rapid-fire costume changes and composing their own lyrics to the Price is Right theme song. Wilson was among the finalists, with viewers voting for their favorites online last week. In addition to apparently having some kind of shirt allergy, Rob grew up loving Price so much, “I’d even fake being sick to stay home from school to watch!” (Didn’t his folks have a VCR?)

Wilson be pointing at showcase showdown prizes the week of  October 15 as part of the show’s 40th anniversary. Below, check out a clip of some of his competition.



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