fck that

The Viral (And Fiscal) Success Of Getting Little Kids To Cuss Over Prop 8

Romantic and business partners Luke Montgomery and Nate Guidas have turned their viral T-shirt effort FCKH8.com into a $150,000 fundraising effort, the team report. After Queerty was the first to share their infectious video, FCKH8 has sold some 30,000 tees, with five of each of the $13 cost going to American Foundation for Equal Rights, Equality California, Courage Campaign, and Lambda Legal. This isn’t just an exercise in activism — it’s evidence this pair know how to exploit free publicity.