next to normal

Those Ads Depicting Mormons As Regular Everyday Folks? They Made Them For Ex-Mormons Too

The Mormon Church is in the middle of prepping America for the second coming of Mitt Romney, Presidential Candidate: an ad campaign touting Mormons as your regular surfing-loving, PTA-attending, Starbucks-drinking families next door, unlike those nasty homosexuals down the cul de sac. This is not one of those ads.

Instead, it’s a brilliant response featuring actual ex-Mormons. You know, people who left The Church of Jesus Christ of Latter-day Saints. Like Robert.

He is just your average ex-Mormon, and since leaving the church, “I’ve never been happier. I believe in honesty and integrity, and those things just seem to be missing, even though the church seems to preach it so hard.”

EARLIER:
The Mormon Church’s Normalization Television Campaign That Happens to Be Running In Swing States