Media Rivalry Gets Nasty, Stupid

‘Today’ Makes ‘GMA’ Gay

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The rivalry between NBC’s Today and ABC’s Good Morning America has reached a new low. NBC staffers have been coping with GMA‘s recent ratings leap by giving it a new nickname: Gay-MA. How clever!

Page Six reports:

Childish staffers at the Today show have been reduced to homophobic name-calling about their rivals at Good Morning America – Diane Sawyer, Chris Cuomo, Robin Roberts and Sam Champion. A network source says, “Today staffers, from top to bottom, executives to interns, refer to GMA‘ as ‘Gay-MA’ ” and snicker about the hosts. GMA has been gaining in the ratings on No. 1 Today and cut its lead in half. For their part, the GMA folks are said to refer to Today as “Yesterday.”

Sounds to us like GMA‘s a bit more grown up. Not grown up enough to turn the other cheek, but at least their not-so-loving nickname doesn’t draw on school yard taunts.