Pride is just around the corner, and with it comes the annual Darwinian race for what the anthem of the season will be.
Troye Sivan’s “Bloom” is a strong contender, made only stronger with the Wednesday premiere of a super-queer official video.
Just to recap, when the track was released last month, Sivan tweeted, then deleted, his inspiration:
The singer had previously stated “it’s about flowers” in a promo video ahead of the release, and there are certainly lots of flowers in the new video.
Troye’s even dressed like a flower in some setups:
And he blooms to images like this one — get it?!
Watch the video below: