They were warned

Tumblr traffic tumbles following ban of adult content

Video and image sharing site Tumblr has seen an enormous drop in traffic following new policies regarding adult content on the site. Imagine that.

Tumblr instituted the new rules beginning in December. The site now prohibits “photos, videos, or GIFs that show real-life human genitals or female-presenting nipples.” Traffic fell from 521 million monthly page views in December to 437 million in January. February fared no better, with traffic plummeting to 370 million views.

Related: Memers lament as Tumblr’s impending ban on adult content draws nearer

The announcement of the prohibition of adult content on Tumblr was met with immediate criticism from artists and photographers in the LGBTQ community, who felt the move would disproportionately affect queer people. Artist Courtney Trouble criticized the move, saying “the Tumblr ban on adult content will affect queer and trans users by taking away a vital social component to a community that is bound together by their sexual orientation and sexual desire. Without social media that allows this kind of exploration, we are losing a lot.” Activists also organized a “log-off” protest, attempting to send a message to the Tumblr bosses.