Nearly a year and a half since becoming First Lady, Melania Trump has finally launched her online cyber bullying/opioid epidemic/WTF-is-going-on-here initiative, and it’s as messy and all over the place as you might expect.
This week, Mrs. Trump announced her 2018 #BeBest campaign, not to be confused with Michelle Obama’s 2016 #BeBetter campaign:
In addition to the video, the #BeBest campaign includes an online booklet, which is literally a direct copy of an Obama administration pamphlet published in 2009 on how to talk to kids about online cyber bullying… with Melania’s name slapped on it, of course!
When confronted with accusations of plagiarism, the First Lady’s office said:
Despite providing countless outlets with ample background, information, and on-the-record comments from the FTC, some media have chosen to take a day meant to promote kindness and positive efforts on behalf of children, to instead lob baseless accusations towards the First Lady and her new initiatives
Except the accusations aren’t “baseless.” It’s literally a direct word-for-word copy:
Fun fact: The White House trumpets “Talking with Kids about Being Online" as "a booklet by First Lady Melania Trump and the Federal Trade Commission." Except for an intro, it's exactly the same thing Obama's FTC put out. pic.twitter.com/AEf6F0gBbt
— The Rude Pundit (@rudepundit) May 7, 2018
Check out how Twitter has responded to the First Lady’s #BeBest initiative…
Thank you, @MichelleObama !!
Your work and legacy carry us forward, against all odds.
— Matthew W. Parsons (@CajPaLa) May 8, 2018
— Rebecca Boston (@boston7905) May 8, 2018
What’s next? Are you going to launch a program to deal with violence in Chicago and how growing up as a black woman in America shaped your outlook? #birthertrash
— JC (@jeffcherun) May 8, 2018
Be a model for children and LEAVE HIM
— Kristina Wong ?? (@mskristinawong) May 8, 2018
— Jamie Grayson (@TheBabyGuyNYC) May 8, 2018
Oh, but it doesn’t stop there…
— JUMbotron (@Johnny_U_Miller) May 7, 2018
If you're concerned abt kids well-being & trying to combat bullying, opioid use, etc., why use a phrase that initiates competition? Why not "Be YOUR Best" or "Be Better" (as in better yourself everyday). "Be Best" seems to encourage kids to try to beat each other/win @ all costs
— La Résistance ? ????? (@LeoLawGirl) May 7, 2018
It would #BeBest if you would just divorce him.
— Courtney McCain ? (@CourtneyMcCain) May 7, 2018
Sixteen months and all you could do was to republish a booklet from Obama administration word for word? When will any of you be held accountable? #StopLying
— BingBongBingBing (@BingBingBongBi1) May 8, 2018
— Kathy Brown ?? #BoycottNRA? (@KathyBrownKathy) May 8, 2018