#BeBest

Twitter drags Melania Trump for her comically disastrous #BeBest anti-bullying campaign

Nearly a year and a half since becoming First Lady, Melania Trump has finally launched her online cyber bullying/opioid epidemic/WTF-is-going-on-here initiative, and it’s as messy and all over the place as you might expect.

This week, Mrs. Trump announced her 2018 #BeBest campaign, not to be confused with Michelle Obama’s 2016 #BeBetter campaign:

In addition to the video, the #BeBest campaign includes an online booklet, which is literally a direct copy of an Obama administration pamphlet published in 2009 on how to talk to kids about online cyber bullying… with Melania’s name slapped on it, of course!

When confronted with accusations of plagiarism, the First Lady’s office said:

Despite providing countless outlets with ample background, information, and on-the-record comments from the FTC, some media have chosen to take a day meant to promote kindness and positive efforts on behalf of children, to instead lob baseless accusations towards the First Lady and her new initiatives

Except the accusations aren’t “baseless.” It’s literally a direct word-for-word copy:

Check out how Twitter has responded to the First Lady’s #BeBest initiative…

Oh, but it doesn’t stop there…

Related: Amazing memes perfectly capture that time Obama made Melania Trump smile at a funeral