Classic Underwear Brands That Have Stood The Test Of Time


It’s a good time to be a man. Especially a man that loves good underwear—on himself or other guys. There are hundreds of brands of briefs and boxers out there, with new ones cropping up all the time. But some of best drawers out there are courtesy of some of the oldest brands around.

Check out this roundup of undies from companies that are older than you are.

Photos: Hanes, Jockey, Fruit of the Loom, Bike


 hanes 2  Hanes


Founded in 1901, Hanes continues to be a major player in the men’s underwear industry. It may not be the flashiest skivvies around, but sometimes simple is sexy.



jim palmerjockey


This Kenosha, Wisconsin outfitter started a century after the Declaration of Independence was signed, but didn’t sell its first pair of Y-fronts until 1935. In the 1970s, Baltimore Orioles pitcher Jim Palmer became the face of the brand, one of the first mainstream personalities to attach his name to men’s underwear. He appeared in the company’s national print and TV ads, as well as a giant Times Square billboard. Today, Jockey is still an exceptional company with both men’s and women’s undergarments and apparel.



Fruit of the Loom

Founded back in 1851 at a textile mill by industrialist Robert Knight (left), Fruit of the Loom defined “tighty-whities” for generations. The company’s logo—a cornucopia minus the basket—was inadvertently inspired by the daughter of one of Knight’s friends: He saw the girl painting apples on yards of fabric and got the idea for one of America’s most iconic insignias.


Munsingwear 1original penguin underwear

Munsingwear/Original Penguin

Minnesota-based Munsingwear introduced the kangaroo-pouch fly back in 1866 and rolled out its golf-apparel line Original Penguin in the 1950s. Today, you can pick up Original Penguin boxer briefs at retailers nationwide.


bike jockstrapBike 1


C.F. Bennett invented the modern jockstrap way back in 1874, and his company (originally known as the Bike Web Company) continues to produce top-notch jocks today. We haven’t seen haven’t seen much call for the Heidelberg Electric Belt, an electric jockstrap from the early 20th century that claimed to cure insomnia and erectile dysfunction.  They certainly keep us up and alert!



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  • pierre

    I cannot even begin to recount the number of hours I spent locked in my bathroom with my sister’s Seventeen magazine whacking off to Mr. Jim Palmer! God he was gorgeous.

  • marc sfe

    @pierre: you ‘n me both though didn’t have a sis – still was able to find the ads and whack off a lot – he’s one hot stud!

  • Jack E. Jett

    I think I remember reading some years ago that it turns out the Jim Palmer was homophobic and he probably didn’t appreciate those many cum wads on his face.

  • ppp111

    Pierre, marc, you can count me in as one of those guys who would wade through countless magazines looking for Palmer’s brief ads. There were awesome. I have plenty of photos that I’ve collected over the years, some I’ve cut out of magazines while most now I find on the net. He was a looker back then.

  • Mehdi

    Boring… Those brands are so passé… There are so many new brands way better/sexier… Garcpn Model, CIN2, 2Xist…

  • balehead

    Jim is a total stud!!!

  • the other Greg

    Queerty please bring back “What Kind Of Underwear Is This Guy Wearing?” !!!

  • MikeE

    @pierre: You know, back in my day the men’s underwear section of the Sears catalog was unofficially gay porn!

  • pierre

    @MikeE: Oh yes! We’re probably not that far apart in age. Also, I remember pouring over the International Male catalogue…..

  • startenout

    @pierre: International Male! Yes, between that, Marky Mark Calvin Klein ads and the Undergear catalogs, I never needed porn in my teen years.

Comments are closed.