Fact: People who go around using the term “gay” as a shoo-in for “weak” or “disappointing” are never less than obnoxious, and it’s surprising to still encounter the gaffe from time to time.
Well, a new video by New Zealand LGBTQ organization Rainbow Youth tackles the exasperating phenomenon head on.
The spot — which has quickly gone viral — has all the makings of an instant classic: splattered pie, extremely vocal sheep, and a gang of farmhands, some of whom may, in fact, be gay-gay.
It’s already been viewed over 200,000 times and shared more than 3,000 times. And rightly so.
SUPER stoked to share with ya'll our first national ad campaign addressing something small that contributes to much larger issues! ?? 1/3 pic.twitter.com/oNxAuUEqY1
— RainbowYOUTH (@RainbowYOUTH) October 2, 2017