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WATCH: Androgynous Male Model Blurs Gender Lines In Edgy Toyota Ad


Lately car companies have been featuring LGBT themes in their advertising—sometimes to reach the gay community and sometimes to just present themselves as progressive to mainstream audiences.

The latest automaker to take a queer turn is Toyota, which cast androgynous male model Stav Strashko, in an ad for the Corolla (known oversees as the Auris). In this clip, Strashko sashays up to the car in nothing but a bikini bottom, saving the big “reveal” for the end.

The commercial is a little vague, but we imagine the idea is that something can appear one way but turn out to be completely different—whether its a sports car that’s really a hatchback, or a sultry bikini model that’s really a man.

And while Strashko enjoys pushing gender boundaries, he doesn’t consider himself trans:  “I’ve never thought about becoming a woman,” says the Ukrainian model. I feel very comfortable in my own body just the way it is.”


    • yaoming

      She has really small breasts.

      Aug 23, 2012 at 2:58 pm · @ReplyReply to this comment ·
    • kevininbuffalo

      @yaoming: He’s not a she. He identifys as male. He has small breasts because he’s a skinny guy. He is male, OK?

      Aug 23, 2012 at 4:27 pm · @ReplyReply to this comment ·
    • Cyn

      Oh, he’s awesome!

      Aug 23, 2012 at 5:56 pm · @ReplyReply to this comment ·
    • [email protected]

      I wonder if he’s had any facial feminization surgery ? His features are extremely feminine which I’m sure makes it hard for him to live as a straight male. He says he’s never thought about being a women, but I could have sworn I saw him in a skirt suit in one of those video’s maybe not.

      Aug 23, 2012 at 6:24 pm · @ReplyReply to this comment ·
    • Eric Auerbach

      Uh … what exactly is LGBT-related about this?

      Aug 23, 2012 at 6:37 pm · @ReplyReply to this comment ·
    • sweetbrandigirl2004

      @Eric Auerbach: I think the answer your searching for is, because he’s androgynous and as such he doesn’t meet the definitions set by society of male or female. Ge does however come very close to meeting the definition of transgender thus the reason the story is posted on a GLBT web site.

      Aug 23, 2012 at 7:13 pm · @ReplyReply to this comment ·
    • amitco

      He’s not Ukranian,
      He is Israeli.
      Stav means Autumn in Hebrew.
      Judging from his last name, he’s probably of Jewish Ukrainian origins.

      Aug 23, 2012 at 7:39 pm · @ReplyReply to this comment ·
    • kayakriver

      He’s beautiful. Some guys sometimes get more women’s features and girls get more men’s features. Don’t you ever see some blonde guys that have such delicate amazing faces, you can tell they got it more from their mothers. Genetics people.

      Aug 24, 2012 at 1:16 am · @ReplyReply to this comment ·
    • DragonScorpion

      Yes, he is beautiful. It’s really great seeing androgynous guys like this and Andrej Pejic, getting more publicity. They’re shaking up society’s rigid concepts about what defines a male. It’s also giving our community something to think about in its fairly rigid concept of what personifies beauty in the male form. It’s not all beefcake, and some of us actually appreciate those who aren’t.

      Aug 24, 2012 at 2:10 am · @ReplyReply to this comment ·
    • Peter

      He is very graceful.

      Aug 25, 2012 at 7:36 am · @ReplyReply to this comment ·

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