WATCH: Androgynous Male Model Blurs Gender Lines In Edgy Toyota Ad

Lately car companies have been featuring LGBT themes in their advertising—sometimes to reach the gay community and sometimes to just present themselves as progressive to mainstream audiences.

The latest automaker to take a queer turn is Toyota, which cast androgynous male model Stav Strashko, in an ad for the Corolla (known oversees as the Auris). In this clip, Strashko sashays up to the car in nothing but a bikini bottom, saving the big “reveal” for the end.

The commercial is a little vague, but we imagine the idea is that something can appear one way but turn out to be completely different—whether its a sports car that’s really a hatchback, or a sultry bikini model that’s really a man.

And while Strashko enjoys pushing gender boundaries, he doesn’t consider himself trans:  “I’ve never thought about becoming a woman,” says the Ukrainian model. I feel very comfortable in my own body just the way it is.”


Get Queerty Daily

Subscribe to Queerty for a daily dose of #ads #advertising #commercials stories and more


  • yaoming

    She has really small breasts.

  • kevininbuffalo

    @yaoming: He’s not a she. He identifys as male. He has small breasts because he’s a skinny guy. He is male, OK?

  • Cyn

    Oh, he’s awesome!


    I wonder if he’s had any facial feminization surgery ? His features are extremely feminine which I’m sure makes it hard for him to live as a straight male. He says he’s never thought about being a women, but I could have sworn I saw him in a skirt suit in one of those video’s maybe not.

  • Eric Auerbach

    Uh … what exactly is LGBT-related about this?

  • sweetbrandigirl2004

    @Eric Auerbach: I think the answer your searching for is, because he’s androgynous and as such he doesn’t meet the definitions set by society of male or female. Ge does however come very close to meeting the definition of transgender thus the reason the story is posted on a GLBT web site.

  • amitco

    He’s not Ukranian,
    He is Israeli.
    Stav means Autumn in Hebrew.
    Judging from his last name, he’s probably of Jewish Ukrainian origins.

  • Cee He looks natural to me. Honestly, if his hair was short I’m sure he’d just look like a boy with no questions asked.

  • kayakriver

    He’s beautiful. Some guys sometimes get more women’s features and girls get more men’s features. Don’t you ever see some blonde guys that have such delicate amazing faces, you can tell they got it more from their mothers. Genetics people.

  • DragonScorpion

    Yes, he is beautiful. It’s really great seeing androgynous guys like this and Andrej Pejic, getting more publicity. They’re shaking up society’s rigid concepts about what defines a male. It’s also giving our community something to think about in its fairly rigid concept of what personifies beauty in the male form. It’s not all beefcake, and some of us actually appreciate those who aren’t.

  • Peter

    He is very graceful.

Comments are closed.