OOH LA LA

WATCH: Eight French Olympic Swimmers Demonstrate True Teamwork In Abs-Baring Undie Ad

C’est le coup de foudre!

That’s French for “it’s love at first sight,” and we’re pretty sure we’re not the only ones feeling it during this super sexy underwear ad for French brand HOM.

The ad focuses on “teamwork,” with the guys homoerotically smiling and petting one another while posing in barely-there undies. They also hose one another down with water, ha.

Quick question, though: do abs help you swim faster? Because these six-packs look pretty hydrodynamic to us… although we’d have to personally inspect them to make sure they’re up to Michael Phelps’ standards.

The eight French Olympic swimmers HOM recruited for the shoot are Frederick Bousquet, Romain Magula, Grégory Mallet, Maxime Bussière, Florent Manaudou, Camille Lacourt, Dorian Gandin, and Fabien Gilot.

These sexy Frenchmen can swim across our English channel whenever they like.

Click through for some homoerotic stills from the shoot.