STYLE COUNCIL

WATCH: Nasty Pig’s “Personal Demon” Goes Oink In The Night On Fire Island

For its Fall/Winter 2013 video lookbook, Nasty Pig enlisted @LILINTERNET, who shot Spring/Summer 2013’s “iamNASTYPIG”, and models Conrad Heron, Justin Holmes and David Terzian for a demonic invasion of Fire Island Pines.

Featuring exteriors of homes designed by famed Fire Island architect Horace Gifford, the video depicts the duality of the Pines, contrasting its serene modern architecture with the wild nature inherent in its historic shores, while elaborating Nasty Pig’s theme for the FW2013 collection, “Personal Demon.”

“Everyone has that part of themselves that likes to make trouble – that little voice that lives to get wild,” said Nasty Pig CEO David Lauterstein. “Many unfortunately lose themselves to that impulse, and many try to deny it completely. But at Nasty Pig we love to take the opportunity to own it – to face your personal demon, acknowledge its power, and harness its strength.”

You can shop Nasty Pig at its flagship retail store in Manhattan or online at NastyPig.com.