Never Mind the Ozone, Just Spray Liberally and Go Gay

Special tack to the ever-fabulous folk at Stockholm in Full Glory for uncovering this sticky video gem at the Archival Film Collections of the Swedish Film Institute: a 1963 ad for Go Gay hairspray.

Just spray it on, and snap! You’re gay. And glamorous, natch.

Special bonus: As revealed at 0:47, apply enough Go Gay and before you know it, a dashing young bloke will have rushed right over from the Swedish Mad Men set to feel up your new ‘do.