The campaign has been producing their signature photos with a magenta glow on a black backdrop since last July. But don’t get the wrong idea. We’re not calling anyone copycats for, as the saying goes, imitation is the sincerest form of flattery. Thomas Evans, the HIV Equal photographer and co-creator, agrees. “It’s quite a coincidence, but we are huge fans of the show and I’m confident it was just a genius fortuity,” he says in a statement sent to Queerty. “We even photographed Bianca Del Rio before we knew she was on the show.”
The campaign has also drawn comparisons to the iconic NOH8 project and has even received the blessing of its creator, photographer Adam Bouska, who posed for the Equal cameras late last year. Still, there’s no missing the similarity to the hit Logo series, which are virtually identical in composition and color scheme
“We love the similarities to Drag Race,” Jack Mackenroth, the other creator adds. “And once we saw the teaser video we saw a perfect opportunity to have fun with it. I think both of us can benefit from a little cross promotion. Logo is doing a lot of great work addressing HIV and testing on their own. Our video is an homage.”
Above take a look at the Equal campaign video featuring models Nick Adams, Colton Ford, and many other sexy men dedicated to raise HIV/AIDS awareness and compare it to the fun Drag Race teaser below.