What is Hello Mr.?
“It’s an introduction,” says this promo video from founder Ryan Fitzgibbon. “It’s more than what meets the eye… It’s about something familiar. Something long overdue—It’s the clever invitation. And it’s everything that follows.”
Okay, but that could describe a brand of soda, or a shoe or a yoga class. What is it really?
It’s a magazine. There, that wasn’t so hard to say out loud.
But what kind of mag? Fitzgibbon, who lives in Melbourne, says it’s about men who date men—”the long overdue response to the unending clichés that surround current gay lifestyle publications.”
Translation: It’s for queer hipsters. Note all the skinny-jeaned, scruffy-faced boys with their Apple products, v-necks and Instagram color palettes. They certainly say “hipster” to us.
Or maybe this is just wishful thinking, because a brainy magazine for gay hipsters is just about the best idea we’ve heard all month.
With a $20,000 Kickstarter campaign underway, Hello Mr. is set to debut in early 2013. We’ll be first in line for a copy.
Do we really need another so-called gay magazine that, like pretty much all the others, is nothing more than a corporate advertising vehicle to separate us from our money?
What utter nonsense. Hands up if anyone understood anything from that promo other than the fact that the editors of the magazine are pretentious, hipster douchebags who have nothing to say. Talking in nonsensical philosophical gibberish and trite phrases does not make one intelligent.
PRINCE OF SNARKNESS aka DIVKID
i lasted 59 secs. now i want to go out and hurt people. do these folks never learn — trying to be cool is never ever cool. just desperate. and total wank.
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