WATCH: UK Lads Bring New Meaning To Phrase “Got Milk?”

So long owling and planking! The latest meme the youngin’s are going gaga for is “milking.”

Sadly, that’s not as hot as it sounds. British teens and twentysomethings are filming themselves standing in public and pouring a bottle of milk over their heads.

The Daily Mail reports:

The group is made up of students and graduates, who are seen pouring four-pint containers of milk over themselves across Newcastle.

The video became an instant hit after it was uploaded on Monday night and has amassed nearly 30,000 views in less than a week.

So long as they’re cute and they film it, we’re not hating.