What, Exactly, Does Amsterdam Mean When It Says Everyone There Is Gay?


Can you imagine a major U.S. city branding all of its inhabitants gay? Just to attract some tourist dollars?

Of course not. But that’s because America is not Holland, and not even New York City or San Francisco is Amsterdam, which is engaged in a giant tourism campaign called “Everyone’s Gay In Amsterdam.” Now, they don’t mean this literally — not every dude in Amsterdam is gonna be willing to take you men around back to, uh, show you the sights. But the campaign pushes the city’s openness and inclusivity, and we’re guessing it’s not ruffling too many feathers around the canals.

You should be seeing print ads in magazines, some online ads, and, we’re hoping, live street demonstrations!