When It Comes To The LGBT Market, Advertisers Wanna Tap That

Advertisers are just waking up to something we’ve known for decades: queers respond well to ads with queers in them. Sure, bigots call us “promiscuous”, but we beat out straights when it comes to brand loyalty, especially when ads run in gay mags and feature people like us. In fact, ad spending in queer titles rose 13.6% in 2009 while ad spending overall fell 17.5%. That means in a recession, when most businesses are afraid to take risks, advertisers are realizing the untapped gay market is a good bet. So if advertisers start becoming attracted to homos, will that make them gay? No of course not, it’ll just make them greedy. Sluts.