You And Your Hipster Pals Are Too Fugly To Work At American Apparel

I already kinda despised American Apparel for hocking their badly designed “Legalize GAY” briefs for $18 a pop, but now it looks like there’s something else to hold against them — ex-employees accuse them of hiring and promoting employees entirely on looks. And while that explains the coke whore in zebra print hanging out at the cash register, I wanted to see how many average young freaks their dress code disqualifies. I found several candidates from Look at This Fucking Hipster and most of them would never pass AA’s fashion muster, even if they are their best customers.

Just a note: American Apparel’s chief Dov Charney recently issued a statement calling Gawker‘s coverage of American Apparel’s hiring and retention policies “erroneous.” Charney added that his company “legitimately reviews current photographs of job applications and employees to consider their sense of style and the way in which they present themselves and that this “is a standard practice among fashion-forward retailers.”

This “standard practice” reminded me of Abercrombie and Fitch. They used to hire chiseled white folks to represent the brand’s look by working the front of the store. Meanwhile A&F relegated the less seemly people of color into low-visibility, back-of-the-store jobs. That “standard practice” ended up costing A&F a $40 million out of court class action settlement.

Charney included his personal phone number in his statement. So I called him. His voicemail wasn’t set up, but he called me right back.

“I love Gawker,” he tells me, “but I think some people forget that it’s more for entertainment than it is news.” He contends the emails were from disgruntled employees and that some might have been faked. He also said that any company has a right to photograph its salespeople “everyday if they like” and that his hiring decisions are based more on a person’s sense of style rather than their physical attractiveness. “Myself and my company have always operated with transparency and I think people are taking advantage of that. Walk into any of our stores and you’ll get a sense of our commitment to diversity.”

Thanks Charney! But while you may want your salespeople to be walking advertisements for your clothes, considering how much gold lamé your average print model has crammed between her butt cheeks, perhaps you should reconsider. Either way, I’m still gonna mock your company by writing this article. Old customers can be so cruel, no?

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  • party everywhere

    I think Gawker is making American Apparel a scapegoat…there’s a lot of trendy clothing stores who do the same thing….AA just got more attention becaues of the photo-taking thing.

    Same with trendy restaurnats and coffee houses in New York…I can count on my hand the number of times I’ve had a black waiter in the last five years.

  • Ogre Magi

    DANG! You can see that woman’s coochie!

  • Bernie

    Why can’t they do that? My university doesn’t flinch at hiring faculty based on how intelligent they are and how well they do research. I can’t wait for stupid people to start bringing discrimination lawsuits against Harvard. :P

  • 7

    Pic 6 looks photoshopped to high hell.

    Idk, the people that work at every AA near my house all dress in plain AA tees and jeans, and they all look very normal, if a bit thin.

    The employee represents the company. Why wouldn’t you hire base on how they look/dress? It’s no different than hiring based on intelligence or behavior.

  • Dollie

    I’m not surprised. Dov Charney has had what… 5 sexual harassment lawsuits against him? Definitely starting to look like he uses his company as a dating service for himself. Pictures with resumes? Really, Mr. Charney?

  • counterpoll

    Very funny article Daniel! I laughed so hard I spilled a half caipirinha on my vintage 1981 polo shirt! I’m forwarding the cleaning bill to you ;-D

    Let me inject the snark you no doubt thought of but kindly left out: By the standards of American Apparel, Mr Dov Charney himself would NEVER get a job at the store if he applied.

    He is just plain ugly, unattractive, and un-hip. He looks like the president of the chess club, or a “before” picture in an advert for one of the Hair Replacement Clinics.

    His behaviour toward female employees is well-documented, so he’s ugly inside as well.

    /snarky rant

  • None

    Most entertaining article I’ve read on this site this week. Good job!

  • jason

    American Apparel is vile, just vile. I kind of realized how vile they were when I noticed their use of women in their advertising. The images were almost porn-like.

    Perhaps we should re-name the company as American Turd.

  • anonymous

    I would love to see model number four in a pair of wet speedo’s.

  • Michael

    AA is so close to corporate collapse that they’ll do anything to push those rags. If Dov Charney can’t churn some cash soon, the next AA story you’ll be reading is their Obit. Interesting that Lion Capital, it’s British financial backer, may actually pull the plug and push AA into bankruptcy.

  • Evan

    The whole company is full of it. Their clothes are hideous, their sense of style is appallingly unflattering, and they think they’re the sexiest thing since sliced bread. I hope they end up on the receiving end of an Abercrombie-esque lawsuit big enough to drive them into bankruptcy.

    (And at least you can look good in Abercrombie clothes. American Apparel has the fugly built into the seams.)

  • PopSnap

    While I admire individuality, I dislike American Apparel. I went to one in downtown Cleveland once and saw absolutely nothing that I couldn’t buy for $5 at Target or Walmart- its mostly all plaid button ups, skimpy zip-up hoodies, v-necks, and tight jeans. At least stores like Abercrombie, American Eagle, & Macy’s sell unique looking clothes. Hell, even Hot Topic has nice shit if you look. AA is all boringgg.

  • Tallest

    Fuck AA, indy designers FTW!

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