Morning Goods

You’ll Have A Chain Reaction To Radical Element Swimwear

RE-208_Retouched_High_ResHaving launched their premier collection just this month, swimwear brand Radical Element jumps into the spring scene with a selection of swim shorts, briefs and trunks perfect for anyone looking for something fresh. The new California brand brings a touch of masculinity to its debut lineup with prints that range from rifle ammunition to brightly colored camouflage. Think: manly hunter comes to the city.

Where the new collection really begins to shine is in Radical Element’s consideration of the little things. Look at the Gary and the Luke, two swim brief lines that allow you to choose between a traditional tight-fit elastic waistband, or a more accommodating one without the elastic stretch.

Not to be outdone, the Frason swim shorts, complete with side pockets, are the perfect length for seaside lounging or grabbing a drink at that bar up the street. Finish the look with one of Radical Element’s black t-shirts or tanks, each one stamped with some of the brand’s signature imagery.

You can see more of this photo campaign on The Underwear Expert.

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Photo Credit: Radical Element