Last year, ordering a Stoli cranberry at a gay bar would earn you all sorts of shady side looks from your friends, from total strangers and even from the bartender. That’s because there was a huge boycott going on to say “hell no” to the booze company as a protest over Russia’s harsh antigay laws.
Except there was one little bit of arguably important information that many people didn’t seem to grasp at the time: Stoli isn’t made in Russia. It’s made in Latvia, which hasn’t been part of Russia for over twenty years.
But the boycott caught on, and it’s been an image Stoli has had to brush off since.
Well, in a recent sale, beloved hipster American-as-apple-pie Pabst Blue Ribbon has been sold to none other than Oasis Beverages, the largest independent brewer in, you guessed it, Russia.
And with a few signatures, Pabst has now become a much more Russian entity than Stolichnaya. Ain’t globalization fun?
Oasis Board Chairman Eugene Kashper said:
“Pabst Blue Ribbon is the quintessential American brand — it represents individualism, egalitarianism and freedom of expression — all the things that make this country great.”
Though it’s unclear whether he means America or Russia when he says, “…all the things that make this country great.” If he does indeed mean Russia, we have to wonder about what all the harassed and oppressed gay Russians would have to say about it.
The company’s headquarters will remain in Los Angeles. We’ll leave it up to you to decide if you want support Russian business by ordering that $3 can of Blue Ribbon.
Paul Nadolski
The only beer I drink is Leinenkugel’s (from WI) and Labatt Blue (from gay-friendly Canada).
Ms Urethra Johnson
Old Milwaukee is just as watery and cheap… yet still american right?
Cam
Queerty said. “Except there was one little bit of arguably important information that many people didn’t seem to grasp at the time: Stoli isn’t made in Russia. It’s made in Latvia, which hasn’t been part of Russia for over twenty years.”
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Except for two things.
1. It’s made with Russian Grain and alcohol from Russia
2. Latvia isn’t exactly great on gay rights either.
Why by Stoli when I could buy Absolute from Sweeden, Kettle One from Holland, or Grey Goose from France, all countries MUCH more friendly to us.
Time to Boycott PBR.
RIGay
Well, we have the “Stoli Guy” now dancing in every gay bar across America. What’s next “The Pabst Blue Ribbon Boys Go-Go Review”?
Wish I liked beer.
NateB79
Oh no. What will the hipsters drink now?
Leonard Woodrow
Hopefully, sales will now plummet!
mada
Here’s a revolutionary idea: don’t drink crappy beer! (Sidenote: Brooklyn hipsters drink Tecate, Narragansett, and Kirin Ichiban now, allegedly).
Sales for PBR are not what they used to be anyway. That’s probably why they were sold off. Macro-beer brands have had declining sales figures for the last 15 years, mainly because people switched to craft beer. Most craft-beer brands, (e.g. Speakeasy) are very gay-friendly. I mean, c’mon, the brewery has a smoky, extra pale ale named “Tallulah”. What gay beer drinker wouldn’t love that? <3
Cam
@mada: said… “I mean, c’mon, the brewery has a smoky, extra pale ale named “Tallulah”. What gay beer drinker wouldn’t love that?”
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Well know I HAVE to try that!
Jonty Coppersmith
I drink Michelob and buy Old Milwaukee for the garden slugs.
Chris
People still drink Pabst???
vive
Please make that shirtless guy bigger.
Ms Urethra Johnson
Here our “people” beer is Utica Club.
Alan down in Florida
Old Milwaukee was owned by Pabst and was part of the sale as was another old timey brand – Schlitz.
Mr.Tim
@NateB79: Hipsters have already moved on to, of all things, “The Champagne of Beers” Miller High Life. No Joke.
rickhfx
Perrier water and Nestle Pure Life water and Hienekin beer as well it looks. http://www.oasisdrinks.com/
Mr.Tim
@rickhfx: No they only have distribution rights of those products In Russia. They outright bought PBR which is still made in America butl lines their pockets when purchased anywhere.
Southstguy
PBR is horse piss.
Ucalegon
According to the Milwaukee Business Journal, MillerCoors will continue to make Pabst beer at breweries in the USA.
So, if you boycott Pabst Blue Ribbon, then you endanger jobs of some US workers.
Read more at:
“MillerCoors to continue brewing Pabst brews”
http://www.bizjournals.com/milwaukee/news/2014/09/22/millercoors-to-continue-brewing-pabst-brews.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+industry_10+%28Industry+Retailing+%26+Restaurants%29
Mr.Tim
@Ucalegon: Jobs will not be endangered, Pabst Blue Ribbon will. They will stop brewing PBR and replace it with another brand. I look forward to it’s extinction.
damon459
Sorry but I never drank this swill anyway, it takes like bad piss. As for “supporting” US workers, I happen to live in a town with 3 locally owned and operated breweries and a distillery. I can support local jobs and get not only way better beers but also great Gin, Vodka, and Whiskey.
Ucalegon
@Mr.Tim: @Mr.Tim You might be right. I hope so.
Ucalegon
@ Mr. Tim:
My purpose in posting the article from the Milwaukee Business journal is to help inform people. If people are boycotting something, then they should understand the effect of their boycott. And they should understand the goals of the boycott.
For example: last year many people boycotted Stolichnaya vodka in reaction to the anti-gay stance by Russia. Many people assumed that Stolichnaya is Russian because it “sounds Russian”. But Stoli isn’t made in Russia. It’s made in Latvia. Latvia is largely anti-Russia, pro-Europe, and is part of NATO.
I believe that Stoli obtains grains from Russia. So, if we want to protest the Russian stance against gays, then the goal of the Stoli boycott should be to convince Stoli to buy grains from a gay-friendly country. And if Stoli stops buying grain from Russia, then we should stop the boycott of Stoli.
Similarly, anyone who boycotts Pabst Blue Ribbon should understand where it’s made, who makes it, and who is harmed by the boycott.
And, I’m not saying that I know everything about the topic. I’m just trying to contribute information so that we can all be better informed.
morgan riggs
@Ucalegon: Thank you for a very clear explanation. I agree more we know, the better our choices are.
Paul
@damon459:”Bad piss”?
Cam
@Ucalegon:
Latvia does not have a good record on Gay rights, and they mix Stoli there but from Russian Alcohol.
The same thing here, the beer will be brewed there, but the $ will be flowing to Russia.