advertising

You’re a Cross-Dressing Pussy If You Order Non-Miller Lite Light Beer

Miller Lite has a new set of ads that paints as sissy cross-dressers the guys who don’t care about the brand of their light beer. If you don’t order a Miller Lite, these pretty lady bartenders tells these ostensibly straight men, they’re a bunch of nelly tranny queens and couldn’t possibly stand a chance of ever picking up a pretty girl at the bar. Not mentioned in the ads (from the agency DraftFCB?) is that their entire premise is ridiculous, because a real man WOULD NEVER ORDER A LIGHT BEER, fag.

[Queers United]

Get Queerty Daily

Subscribe to Queerty for a daily dose of #advertising #alcohol #beer stories and more

22 Comments

  • Rob Tisinai

    I can’t seem to work up any outrage over this.

  • Shannon

    These ads are funny. Whoever wrote this dumb trash is humorless and petty.

  • 7

    The bartender chicks do seem a bit…overly hostile, maybe? Just a bit.

    Beer commercials are often terrible, though, so, overall, meh. There’s enough to be pissed off about.

  • 7

    @7: Enough to be pissed off about ALREADY, ELSEWHERE, I meant to say.

  • chicagotist

    If only I drank that piss called Miller Lite.

  • DR

    Not outraged here, either. Kind of amused, actually…

  • Mark

    You’re telling me I should find this offensive… but I don’t. They’re kinda funny. But I agree with you on the light beer thing.

    Really, if we get worked up over everything, even silly little beer commercials, then we can never relax and enjoy ourselves. You’re reading way too much into these commercials and they’re not worth being pissed off over.

  • Andy

    We can take comfort in the probability that most of these actors are gay.

  • Andy

    @7: Maybe they’re lesbians.

  • alan brickman

    they’re kinda funny….choose the battles wisely…..ladies…

  • NickadooLA

    Beer commercials often run a risk of having their standard, run-of-the-mill, stock-in-trade sexism confused with homophobia and/or transphobia.

    But let me figure this out: They equate not caring “how your beer tastes” stupidity and ignorance with being feminine. Then they ironically have that insult delivered by women?

    They’re just fucking up their own bad joke. They’re insulting our intelligence, not our orientations, genders or sexual identities.

  • LFB

    “real man WOULD NEVER ORDER A LIGHT BEER, fag.”
    I can proudly say that this fag never orders light beer either :p

    I have to say, I’m much more offended by the fact that they’re calling Miller Light a beer.

  • Pira

    I am a cross-dressing sissy, and I do care about how my beer tastes, that’s why I don’t order Miller Lite! Most light beer either tastes like water or piss, and it takes more to get drunk.

  • Michael

    I get “Don’t be such a girl” more then “Don’t be a cross dressing transexual” nor “Don’t be such a homo”.

  • Demont

    These ads are funny and well made. If the ads also happen to annoy tranny thug activists who harass and intimidate anyone with whom they disagree, then I like the ads even more.

  • Samwise

    @Michael: Considering that transphobia and homophobia are both deeply rooted in misogyny, I’d argue that it’s basically the same thing.

  • DNK

    The only beer I like is framboise, which is pretty damn gay sounding.

  • Andrew

    The only reason I’d think to find these offensive is because if there was an ad which portrayed women as too masculine if they didn’t go out and buy a certain brand of mascara, there would be outrage.

    Likewise, it really doesn’t help much when ads push that sort of image that all males have to act like testosterone junkies 24/7. In fact that’s what drives most homophobic bullying. And like it or not, — the LGBT community has a very large stake in fighting against gender roles.

    Meh. I’m not exactly seething over this, but I’m just saying…

  • Jason

    You queers need to get a life.

    This is only offensive if you are five years old or have a vagina or don’t have a brain.

  • Andrew

    @Jason: And yet you took the time to type QUEERty into your address bar. I have my own questions about you.

  • AJ

    This is brilliant! How’s it offensive to LGBT folk? It’s not implying that the men are gay because they don’t care which brand of lite beer they drink, rather that they’re wimpish, and how many crossdressers define themselves by a single item of clothing?

  • Queer Supremacist

    Miller Lite is horse piss.

    Real men drink good beer.

Comments are closed.