Clothier Tommy Hilfiger is turning up the heat in its latest underwear campaign with the help of tennis pro Rafael Nadal. The 14-time Grand Slam champ and Olympic gold medalist, has been named the global ambassador of the fashion brand, as well as the face and body of Hilfiger’s underwear collection.
The campaign was kicked off in Manhattan’s Bryant Park yesterday with Nadal playing a friendly game of tennis (refereed by Jane Lynch) against several models where the penalty for losing a point was to remove an article of clothing. However, those who showed up waiting to see Nadal running around the court in his skivvies might have left a little disappointed. The “King of Clay” — who wore a Tommy Hilfiger suit — only removed his belt and tie throughout the entire match. Nadal later took off the shirt and jacket for a photo op, which might have also had something to do with the sweltering summer heat in New York City.
Even though Nadal didn’t give a live underwear show during yesterday’s event, there is a video ad that features Rafael stripping down to his Tommys and then some. The 30-second teaser is set in a locker room because let’s face it — the fantasy of watching a pro athlete take it all off in that kind of setting makes everyone’s mouth water. Watch the clip below. It’ll leave you either wanting to buy the underwear or start taking tennis lessons.
Lucas Van Vugt
Heleen Van Vugt
David Mack
his NOT Packing BORING… ! ! !
Masc Pride
He has a nice ass, but he kind of looks like a monkey in the face.
https://lh6.googleusercontent.com/-KSXg8IhNZaM/AAAAAAAAAAI/AAAAAAAAAAA/imitE7c-yZ4/s0-c-k-no-ns/photo.jpg
jwtraveler
I’m a big fan of Rafa, but given his recent performances, he needs to be working on his game, not modeling underwear.
Xzamilio
As usual, the ass usually is secondary.
Sweetie Pie
Nice package….I wish Andre Agassi had ever done underwear ads
M J Martinez Crogan
Where’s the beef?
ParisNat
Just average, no more, no less!
Curty
I’m a fan of Nadal and hope he gets his game back… tough year for him. Tho he has won 3 titles.
Dave Basora
Great ass.
Billy Budd
I would rather see Novak Djokovic naked. He is the most beautiful one. Nadal has a monkey face.
Forrest Lee Stearns
Nom Nom Nom!
nmharleyrider
I cannot wonder why this country is still so afraid of a naked man’s ass or a frontal nudity shot. If you have not seen it before you won’t know what it is and if you have you won’t care.
Johnathan Steele
Dan Dan Rucks
sportyguy1983
Nice athletic body but unattractive face.
Roy Lewis
Such a tease!!
Dieter Michaels
hey I was just wondering… does queerty have any plans for the future that include posting stories of relevance? Or is this the new permanent trash rag style that you are gonna stay with?
Joseph Gentile
Such a tease
Blackceo
People still wear Tommy Hilfiger? Hmmmm..
dre23222
Nadal is hot!!!!!!!! I would take him.
scotty
@Billy Budd:
novak looks like herman munster. just ewwww
but i would drink rafas bathwater on the rocks
Vicks
Is this an underwear revolution or what! So many sports stars are backing them and the market is flooded with them. Recently found these http://www.kenwroy.com/, I prefer smaller fresh brands, they are more original. But I have to admit, Nadal looks pretty darn good in his new whitey-tighties ;-))