The Aussie Rules Football league just launched a new campaign to end anti-gay and other discriminatory language to mark IDAHO (International Day Against Homophobia) on Friday May 17th. The AFL Players’ Association is running a social media campaign titled #Footy4IDAHO. The plan is to spread the IDAHO message through social media channels.
The AFL Players’ Association has today launched , a social media campaign targeting the use of homophobic language. The campaign includes a series of videos featuring AFL players taking a pledge to stamp out the use of homophobic language, while also raising awareness of the damaging effects it can have within sport and the community.
Players and fans are asked to make the following pledge:
“I’m taking the pledge to never use homophobic language. Think before you speak, it’s time to stop shirking the issue.” #FOOTY4IDAHO
Fans can also share the AFL Players’ video, change their profile picture or Facebook cover photo, see AFL’s Facebook page for examples.
Main image: David Pocock