So the new Southern Voice — under the ownership of Gaydar‘s Matt Neumann — is here, premiering on Friday after a handful of delays. It’s 32 pages. It’s glossy. And, ugh, I am really not in the mood to speak bad about another gay media outlet, but c’mon. Is there anything about this cover that says “Pick me up and read me!” No. Because in the five months since SoVo closed and re-opened, nobody there has learned anything about writing coverlines.