A Peruvian anti-cancer org, “Liga Contra El Cancer,” has come up with an ingenious way to fight testicular cancer: encourage men to play with their balls as if they were fun toys!
The ad campaign features underwear saying “put your fingers to good use—examine yourself for testicular cancer,” with an image of a Blackberry, Rubik’s Cube, or Playstation controller over the scrotal area. If this org wants to bank on this even more, they’d mass-produce these funny undies and put those babies on the market to raise funds for their good fight!
We’d invite the partners of these ball-checking men to play with their balls, too.
Click through for more images from the ad campaign to see what other toys you can imagine your balls as.