When Matthew Mitcham, the Australian diver, won gold at the 2008 Beijing Summer Olympics, there was much debate about whether he’d follow other aquatic athletes into the fame and fortunes so easily reaped by folks like Michael Phelps. There was the whole “Is he too gay?” whispering going on, but in the end, Mitcham secured an endorsement deal with telecom company Telstra. A few months later, another deal, more apropos to Mitcham’s very recognizable competition uniform, arrived in the form of aussieBum, though it appears that deal fell through. Now, a stand-in: Mitcham is the new face of Aussie swimwear line Funky Trunks. The fashions you see on him should be available for purchase this month.