For some reason, E! decided to hire Ryan Lochte as a correspondent during New York Fashion Week, despite both his fashion and his on-camera credentials leaving a bit to be desired. Well rumor has it that E! is now kicking themselves in the gold medals. The New York Post reports:
“E! is regretting the decision. Even after media training, he’s still not sharp,” said an insider, who added producers are frustrated. An E! rep called the claim “inaccurate.”
Things started off well enough, with the Olympian sitting front-row at Joseph Abboud and attending a party at the Four Seasons restaurant on Wednesday to celebrate Brian Atwood’s new Madison Avenue store, where he mingled with Paris Hilton, Kim Kardashian, Heidi Klum, Gabrielle Union, Rachel Roy and Rachel Zoe.
Lochte’s foray into Fashion Week territory is a natural step for the swimmer who’s planning on starting his own label that will have “that sleek Ralph Lauren Purple Label look” with a bit of that Lochte edge, as he told the Post. Both E! and Lochte’s rep claim that everything is fine, but then again they have yet to see the Locthe edge released onto the racks and runways of the world.